Events Confidential: How To Use Facebook Ads To Grow Your Business

Updated: May 18, 2021

Looking to get started using Facebook Ads to grow your business? Read this article to make sure that you're not making some of these common and costly mistakes.

Many #eventrepreneurs use Facebook and Instagram ads to get leads for their business. Unfortunately, many of the event planners I speak to tell me that it didn't work for them. They say nobody clicks on their ad, or people click on their ad and then these people ghost them.

Sidenote: if you don't already know, Facebook owns Instagram. When you run a Facebook ad, it will automatically run on Instagram too unless you manually disable the function.

Are You Making These Facebook Ads Mistakes?

When I ask these event planners to tell me what exactly they posted and what the call to action was, I get a blank stare. These eventrepreneurs have no idea what I'm talking about. They have no idea how to use Facebook ads to get more qualified leads.

They think doing a Facebook ad means advertising the services they offer and when people click on the ad, they go to their company website. These same eventrepreneurs assume that when someone gets to their website that they will automatically complete the contact form to request a consultation.

Oh noooooo... That is THE most common mistake that the majority of eventrepreneurs make when they run an ad to try to get leads. They assume running an ad means advertising their services and then they hope and pray that someone will contact them for a consultation. These eventrepreneurs have no idea what makes someone click on an ad or what to do next once someone clicks on their ad. And they have no idea who is seeing their ad.

What To Consider When Running Facebook Ads

When running a Facebook ad, there are several things you need to take into consideration.

Some of the considerations include but not limited to:

- What do I need to put on the ad to get someone to click on it?

- How do I know who is seeing my ad?

- What happens after someone clicks on the ad?

3 Factors Of A Facebook Ads

There are also three important factors that need to be highlighted on a Facebook ad.

1st Factor: What challenges are your potential clients