Events Confidential: Should I Start My Event Planning Company With A Business Partner?

Updated: Jun 11, 2021

Do you need a business partner for your event planning company? Let's discuss why this may or may not be good for your business.

As a coach for #eventrepreneurs, I get asked a lot of questions inside my Facebook community. Today I'd like to discuss the big question about whether you need a business partner for your event planning company.


Instead of asking if you need a business partner for your event planning company, you should be asking WHY you think you need a business partner.

Let me guess, are you thinking that you will need a huge financial commitment to start your business? Don't believe when people tell you that you need an office, inventory or a venue before you can start your own event planning company.

I started my event planning business many years ago with just my phone, laptop and A LOT of time spent networking and building relationships with venues, vendors and potential clients.


Are you afraid that you can't pull off building an event planning company by yourself, so if you fail, there is someone next to you? And that business partner is your security blanket?

The good news is, if you picked the right partner, you will NOT fail. If you pick the wrong partner, you will feel doubly horrible because how could two brains not figure out how to start and build an event planning business???


I am going to kill the suspense and make it simple here for you my fellow #eventrepreneurs.

The ONLY reason why you should have a business partner is when the business partner fills the void in the part of the business that you cannot fill, for whatever reason.

For instance, if you are absolutely disastrous in organizing your work, have zero interest in handling ALL the day to day logistics of running the business such as the accounting work, setting up procedures and protocols, managing staff etc and you ONLY want to do sales and marketing and be involved in the planning process, then you may want to look for an individual who can take over the rest of the work needed to run an event planning business.

Having said that, there is no need to have a business partner. You could easily hire a virtual assistant on a full-time or part-time basis.